0s
Load time on mobile (LCP)
Google's "good" threshold is 2.5s. Your page takes 3× longer — it loads slower than a barista whisks a matcha.
EV: lighthouse mobile · LCP 7.4 s · TBT 760 ms
CASE FILE № 26-2 — WHOLESALE PAGE
GOOGLE LIGHTHOUSE · MOBILE PERFORMANCE
Desktop scores 97/100. It's not Shopify — it's the implementation.
▼ THE EVIDENCE
0s
Google's "good" threshold is 2.5s. Your page takes 3× longer — it loads slower than a barista whisks a matcha.
EV: lighthouse mobile · LCP 7.4 s · TBT 760 ms
0MB
Two page builders run at once (Shogun + EComposer). 120 script tags. The phone's CPU is busy for 6.2 seconds.
EV: total-byte-weight 4,289 KiB · unused-js 883 KiB
26.2
The public title reads "Wholesale Matcha New 26.2". Buyers see a beta test, not a supplier.
EV: <title> + URL slug /…-business-customer-26-2
0×H1
Including a hidden H1 that shouts "YOU CAN STILL ADD MORE!" from an upsell widget. Google reads this as noise.
EV: grep <h1> = 23 · <h2> = 0
0
The same page exists at six URLs at once, and your homepage links to two different versions. Google splits your ranking six ways.
EV: /wholesale · …-customer-2 · …-26 · …-26-2 · …-customers-123 · …-customers-copy — all HTTP 200
$2;046.85
A semicolon where a comma belongs — on the page asking businesses to trust you with a $16,583 order.
EV: pricing table, "Starbucks Matcha Powder Comparable", 90 lbs row
0 forms
The only form in the code is a footer newsletter. A café that finds you after 2 pm Central — or from another time zone — has a phone number that nobody answers and nothing else. Every competitor we benchmarked has a wholesale application form.
EV: single <form> = Klaviyo newsletter · contact = "weekdays 7.00am–2.00pm (Central Time)"
375px
On a standard phone, your H1 overflows the viewport. The first thing a buyer sees is a cropped sentence.
EV: render screenshot 375×812
Nobody in this niche is fast. A 90+ page would make you the fastest wholesale matcha supplier in the US — a measurable, ownable advantage.
| What B2B buyers expect | Aiya | Jade Leaf | Mizuba | You |
|---|---|---|---|---|
| Wholesale application form | ✓ | ✓ | ✓ | ✗ |
| B2B portal / login | ✓ | ✓ | ✓ | ✗ |
| MOQ stated publicly | ✓ | — | — | ✗ |
| Certifications on page | ~ | ✓ | ✓✓ | ✗ |
| Named café testimonials | — | — | ✓ | ✗ |
| Faire marketplace | ✓ | ✓ | — | ✗ |
Mizuba currently runs a waitlist for new wholesale accounts. Demand in this niche outstrips supply — and your page can't capture a single lead after 2 pm.
THE FIX
One canonical URL. A real application form. A page that loads in under 2.5 seconds. We built a working preview.
See what your wholesale page could look like →